Tuesday, April 14, 2009

The Start of a New Venture


1 Month away from completing my Bachelors of Business Administration at Babson College in Massachusetts, I have decided to go forth with a franchise I feel has the ability to capture an untapped market in Boston. This franchise is Red Mango.

Founded over six years, Red Mango has become one of the most popular and fastest growing retailers of authentic nonfat frozen yogurt in the United States, and is recognized as the pioneer of the tart, healthy frozen yogurt trend that’s sweeping the nation. This concept has been introduced in Boston with small businesses like Berryline and other various independent ownerships, however a nationwide brand and concept has never entered this market.

After a long fought battle with Red Mango cooperate, they have approved me as a franchisee. Certain characteristics they look for in franchisees is their experience, capital, nature, and general passion for the concept. Red Mango’s stylish environment allows customers to relax and enjoy a healthy, flavourful eating experience.

Red Mango is a statement about you:

Love yourself

In turn, the basic reason for this blog is to tell a story from start to finish about opening a franchised business and aspiring to develop a system that fulfills the goal of multi-unit ownership.


This blog will serve as a means of understanding the process of what it takes to be a successful business owner from the very beginning, to development, launching, managing, maintaining, and further growing your own venture.

You will be able to witness my achievements, difficulties, and strategies of opening small business.

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